Apple has announced the ten winning photos of its “ Shot on iPhone Challenge “.
According to an article Paris Match France of Camille Hazard
Apple has unveiled the winners of its contest dubbed “ Shot on iPhone Challenge “. On January 22, the American giant proposed to its customers to send their most beautiful photo taken with an iPhone.
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Nothing specifies how the eleven judges selected the winning photos. But from the descriptions given under each shot, we quickly understand that they have chosen photos that highlight the capabilities of Apple devices. ” This image required a lot of patience and a sense of timing… with the iPhone’s lack of shutter delay and the Smart HDR feature, we are able to see raccoon eyes and deep shadows. Can we read under the photo of Blake Marvin, who immortalized a raccoon behind a tree trunk. “The iPhone’s depth of field in normal mode made this picture possible. A reflex would have struggled to keep all focus, ”writes another judge under the picture of Dina Alfasi, which shows a puddle in the shape of a heart on the asphalt.
Photos used to advertise
The ten winners will have their achievements featured on billboards, in Apple Stores or on the Apple brand’s website. Nice communication blow from Apple, which uses the creativity and talent of its customers for free to bring its brand to life. The winning photos can be viewed below.