Facebook announces startups for acceleration program

Credit: Marcello Casal Jr./Agência Brasil

Among those chosen for the Facebook program and accelerator Baita are a fintech that uses data to reduce risk and interest rates on loans to farmers, a startup that uses drones to improve productivity, and a marketplace (virtual mall) of hives (Credit: Marcello Casal Jr./Agência Brasil)


São Paulo, 11/26 – Facebook and accelerator Baita, based at the State University of Campinas (Unicamp), announce on Thursday the ten startups that will be developed through their Campo Digital program. Among the selected initiatives, anticipated to the Broadcast Agro, are a fintech that uses data to reduce risk and interest rates on loans to farmers, a startup that uses drones to improve productivity, and a beehive marketplace, which connects sunflower and strawberry growers to beekeepers , so that bees pollinate the plantation and suppliers have higher income.

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The Campo Digital project, announced at the end of September in Brazil, seeks digital solutions for Brazilian agribusiness focused on small and medium producers. It is the first Facebook program to accelerate startups with solutions for agriculture in Latin America and, depending on the results, could give rise to other similar actions in Brazil and in the region.

According to the company, entrepreneurs from all over the country participated in the selection process. Members of the Confederation of Agriculture and Livestock of Brazil (CNA), Embrapa Informática Agropecuária and the Eldorado Research Institute also evaluated whether the proposed solutions actually helped to overcome bottlenecks faced by farmers and fulfilled the program’s objective of improving productivity, efficiency or sustainability in the field.

“Small farms generate 67% of jobs in the agricultural sector and produce 70% of the food consumed in Brazil, according to the IBGE Agricultural Census. We see an opportunity to foster digital innovation in this very vital sector of the Brazilian economy ”, says Facebook’s public policy manager, Andréa Leal. The executive commented that a survey by the McKinsey consultancy, in May this year, showed that only a third of producers consider marketing their products online. “There is a huge potential for efficiency and scale gains with the use of digital tools,” she emphasizes.

The selected startups will spend the next four months receiving mentoring from Baita, and also from Facebook, which will include guidance on setting goals and evaluating the business model, lectures, workshops and networking with agribusiness professionals. The companies will also count on the technical training of specialists from Esalqtec, a business incubator at the Luiz de Queiroz School of Agriculture, University of São Paulo (Esalq), and Unicamp, both recognized for the training of agribusiness professionals.

In April of next year, at the end of the program, the startups will define, with Baita, the next steps to offer the solutions independently. At the end of the program, the Demoday, the founders will present their business models to a panel of experts and investors made up of representatives from the CNA, the IDB Lab (innovation laboratory of the Inter-American Development Bank Group – IDB), as well as the funds SP Ventures, Yield Lab and others focused on agtechs.

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See below the chosen startups:

E-ctare – São Sebastião do Paraíso (MG)
Agfintech that originates credit operations, such as crop anticipation or receivables from agribusiness. Its technological risk mitigation mechanisms guarantee greater security for investors.

ManejeBem – Florianópolis (SC)
Through digital platforms, it helps the digital transformation of rural communities, the structuring and sustainable development of production chains. ManjeBem disseminates knowledge, facilitates agricultural technical assistance and organizes social, agricultural and environmental data for the purpose of generating income and quality of life for small farmers.

AgroBee – Ribeirão Preto (SP)
Offers bee-assisted pollination services for agricultural crops. It is a bee marketplace that connects beekeepers to rural producers of different cultures, such as coffee, soy, sunflower, strawberry, increasing crop productivity in a sustainable manner and contributing to the increase in beekeepers’ income.

Rural Profit – Cuiabá (MT)
Organizes the finances and tax obligations of producers, showing more profitable opportunities in buying and selling, in addition to the exchange of products and inputs. It also offers analyzes on financing costs and financial health that improve the producer’s relationship with the credit market.

Campotech – Santa Rita do Sapucaí (MG)
With a focus on post-harvest, it was a pioneer in the development of solutions for the cultivation of coffee, which reduce the cost of production, reduce the emission of pollutants and raise the standard of quality of products. It has resources for drying grains, working on the automation of dryers.

AgroRaptor – Curitiba (PR)
It is a solution that uses its own drone and image processing and diagnosis platform with more than 25 vegetative indexes. It is accessible to producers, as they do not need to buy drones and computers. Imaging technology reduces costs and increases productivity, by facilitating better management, choice of cultivars, fertilizers and pesticides.

Roots – Sao Paulo-SP)
Online platform that connects the small organic producer to the consumer in the city. Acting as organizer of the chain, it reduces the time from harvest to consumption, delivering fresher products and avoiding waste, in addition to offering a better price to consumers and producers, by eliminating intermediaries.

TerraMagna – São José dos Campos (SP)
TerraMagna has been changing the way credit is underwritten, granted and collected in Brazilian agriculture, using technology and alternative data sources to transform a risky and volatile process into a simple and safe experience. Distributors, agro-industries and farmers have access to credit at a fair cost and investors have high-yielding assets.

NONG – Federal District (DF)
NONG proposes to democratize precision agriculture through aerial mapping with drones, generating traceability and helping rural farmers to make decisions.

ELYSIOS – Porto Alegre (RS)
Elysios develops the “digital field notebook” for family and medium farmers, an integrated monitoring and management tool for cooperatives, agro-industries and consultants, ensuring greater value for everyone in the chain through certifications and traced product origin, from the field to the consumer.

Contact: [email protected]
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