Facebook suspended 88 personal accounts and call pages “Hate office” from the president of Brazil, Jair Bolsonaro, in a gesture that was read as a reaction to the boycott of advertisers that big brands applied to Mark Zuckerberg’s company.
The foundation: “Violation of the rules of conduct”.
This is an offensive against a sector of the Bolsonaro government, which is managed with a strategy of harassment against opponentsThis modality was even investigated by the Brazilian Superior Electoral Tribunal.
The suspension also includes accounts of Instagram, and Brazil was not the only country in which Facebook took these measures: United States, Canada, Ecuador and Ukraine too.
They were in total 402 accounts suspended, after an audit that Facebook commissioned the Digital Forensic Laboratory of the Atlantic Council study center.
The case became known because the newspaper The country from Spain published an article in which they point to Tércio Arnaud Tomaz, who went from being Bolsonaro’s parliamentary secretary in the Brazilian Chamber of Deputies to special adviser to the presidency.
Facebook Tomaz’s work “punished”, who manages an account dedicated to “hate” against opponents, @bolsonaronewss.
There he was targeting various ministers who, after his resignation, rivaled Bolsonaro and also declaratory opponents of the Brazilian president: from Luiz Henrique Mandetta, of Health; Sergio Moro, of Justice; and Carlos Alberto Santos Cruz, former Secretary of Government, up to governors of different states of Brazil such as San Pablo, Juan Doria and Rio de Janeiro, Wilson Witzel.
Facebook closed “hate” accounts in Brazil: opponents instigate. (AFP – AP)
Whatsapp messages are also at the center of the controversy: although Facebook did not comment on this point, the highest authority of Justice of Brazil investigates the sending of mass messages to spread Bolsonaro propaganda, in addition to destroy the reputation of opponents. And there were also sanctions.
There is a blog that associates me with Nazism and shows me beheaded: nobody talks about suspending those pages.
Thus, the “Toxic content” was in check, which is precisely what you mark as Unilever, Adidas, Coca Cola, HP and other giants had been claiming Mark Zuckerberg, since the murder of George Floyd and the large number of hate messages that spread through social networks that are owned by Facebook.
Bolsonaro’s reaction: “The left boasts a moralist”
Jair Bolsonaro tested positive for coronavirus this week. (AFP)
Brazil’s President Jair Bolsonaro was not indifferent to Facebook’s move. Incarcerated in his official residence since he tested positive for coronavirus, he repudiated the sanction during the weekly transmission that he makes every week from, precisely, Facebook.
“We see that Facebook suspended pages around the world. In Brazil, it was up to those who are on my side, who sympathize with me. The left boasts a moralist, but look here, a blog that associates me with Nazism. Bolsonaro beheaded. Nobody talks about suspending these pages ”, he complained.
On WhatsApp, accounts linked to the Workers’ Party (PT) were suspended for sending mass messages, something that is considered illegal.
A “pilot test” of Facebook, which goes for more
Facebook tries to win back the support of big brands. (AP)
The boycott of the big brands to Facebook raised a lot of dust in the public debate in the United States. And not only in the world techie, but also in politics.
It happens that at the end of May the idea of suspending Facebook ads began to circulate as I repudiate the lack of measures that Mark Zuckerberg’s social network I was taking against hate speech.
And finally Adidas, Starbucks, Ford, Coca Cola and 500 other big firms joined, listed after the slogan #StopHateForProfit.
Tomaz, precisely, is targeted in Brazil for being the head of that “hate office” from the Brazilian government.
A pilot test for the package of actions that Facebook would be preparing to unlock the conflict: start closing hate accounts and, despite Zuckerberg’s challenging speech, recover the ads of the big players in the global market.