In half a year, game sales reach a record high that only compares to the figures for the entire year 2010
The Covid-19 pandemic is radically tampering with consumption habits, and video games end up benefiting more people trapped at home. New research in the United States shows that spending on electronic games skyrocketed in 2020, reaching the highest mark in the last 10 years in just 6 months.
In the first half of the year, spending on games reached the level of US $ 6.6 billion, which is higher than all the whole years of the last decade. In 2010 alone, annual spending reached $ 7 billion. With another half year to go, it is very likely that this mark will be overcome with great ease.
According to the NPD survey, sales in the first half increased by 19% compared to the same period in 2019 and in the comparison between June 2019 and 2020 the increase was 26%.
The research does not make a direct link between the pandemic and the increase in video game sales, but the obvious correlation. Without being able to leave the house, more people are looking for home entertainment, and electronic games can provide good hours of escape during the crisis.
The growth could be good news for Sony and Microsoft, which are preparing to launch the PS5 and Xbox Series X later this year. There is a concern with consoles that demand may be reduced due to the global economic crisis caused by the virus, but these indicators make it clear that, even though people have less money to spend on electronics, they may be more willing to invest it in entertainment. Notwithstanding, rumors emerged this week that Sony had increased production of the PS5 by 50%, indicating confidence that demand will be high.
It’s no different than what’s happening with Netflix. The company has seen significant growth as a result of hundreds of millions of people trapped at home. In the first half of the year, the company saw its subscriber base increase by 26 million, basically equaling all the growth seen in 2019.
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