Cologne (dpa) – The first purely digital edition of the video and computer game fair Gamescom has now found more than 300 partner companies for its new concept. The organizers announced this on Tuesday before the start of the fair at the end of next week in Cologne.
“I think it’s an outstanding number,” said Koelnmesse boss Gerald Böse. Compared to the Gamescom 2019 edition, more than half of the partners are newcomers. There was a prominent commitment from Activision Blizzard, which is very popular with gamers.
Gamescom, which more than 370,000 people came to last year, will take place exclusively online this year due to the corona pandemic. The gaming community is to be reached worldwide in streams, including insights into new games. The organizers regard the greater range possibility as a plus of the new format. The role of the official partners corresponds to a certain extent to the role of the exhibitors who were represented at Gamescom in recent years. In 2019 there were more than 1,100.
Böse emphasized, however, that the numbers cannot really be compared. The concept is now completely different. “We have no comparison at all, to put it bluntly,” he said. “We understand very well that a digital experience does not replace a day together on the exhibition grounds with the numerous accompanying events in the city”. Nevertheless, they believe that a certain “Gamescom feeling” will arise.
The fair, which in recent years has become a mixture of trade fair and festival, will take place from August 27th to 30th. The central topic will be the new generation of consoles – both Microsoft and Sony have announced new devices for the fall.