As Business Insider advances, Instagram’s new functionality will begin testing in the United States in August. It’s called Instagram “Reels” and allows users to record and edit 15-second videos with audio or music tracks. Any resemblance to TikTok is not a coincidence.
After all, social networks are constantly copying each other. The “Stories” format exists in almost all social networks, created and popularized by Snapchat, later adopted by Instagram and the other social networks belonging to Facebook.
Reels can be created and shared on Stories. In addition, there will be a section of the profile dedicated to this type of content. If the user has a public profile, their Reels will be displayed in the Instagram feed for other users found in the “Explore” tab.
In fact, this function has already been tested in India, with the United States being the next country to test the function. According to NBC News, Instagram’s goal is to launch Reels in more than 50 countries over the next few weeks.
Reels comes from scrutiny at TikTok
The United States does not view TikTok favorably, due to its alleged links to China and its government. Therefore, this Instagram feature was certainly motivated by these political and national security issues.
In any case, it is another way for users to express themselves on the social network. It remains to be seen whether the Reels will have the expected success or simply fall by the wayside.
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