The CEO of Facebook, Mark Zuckerberg, unveiled a new modality that the social network will adopt with posts from public figures that issue a message that violates its rules of use, something similar to what Twitter already does, which was in the eye of the storm when he concealed a tweet from Donald Trump for inciting violence.
In principle, the measure was announced ahead of the 2020 United States election.
In a video intervention on Facebook, Zuckerberg detailed a series of new measures aimed at downgrade hate content and fake news, after several companies have decided to stop advertising on Facebook and Instagram (owned by) by the “toxic” environment that breathes in them.
Among the new measures are the alerts to messages that the company considers “newsworthy” and that is why it keeps them published despite the fact that they are contrary to its community regulations, and that could affect US President Donald Trump, who during in recent weeks he has already faced Twitter several times for the same reason.
Donald J. Trump shows a cover of The New York Post in a reference to social networks. (AP)
“We will begin to alert on this content that we decided to keep because it is news, so that people know that this is the case. We will allow these messages are shared so that they are condemnedlike we do with any other problematic content, “said Zuckerberg.
We want to combat hate speech
Facebook has come under fire in the past few days from politicians and civil organizations in the US for allowing Trump to share messages that Twitter considered to be encouraging violence or that it was false news and that therefore it partially censured or was accompanied by alerts.
The decision now by Facebook to start taking similar actions represents a significant change in the policy of the company in Menlo Park (California, USA), which she had always been very reluctant to consider moderating of the content that is shared on their platforms, especially if they come from characters of public relevance.
Another novelty revealed this Friday by Zuckerberg was the prohibition of hateful content in paid ads, that is, those that suggest that certain groups of people are a security threat, the health or survival of others based on their race, ethnicity, national origin, religion, caste, sexual orientation, gender, or immigration status.
The message that Twitter hid from Donald Trump. (EFE)
From now on, the company will not allow companies, organizations or political campaigns to publish ads with this type of message or with content that expresses “contempt, rejection or revulsion“towards immigrants, refugees and asylum seekers.
Changes come from feedback with civil rights associations
A context of censorship and moderation
The announcement of the changes in Facebook’s policies came just hours after the multinational consumer products company Unilever decided to remove all its advertising from this platform and from Instagram and Twitter in response “to hatred and division“that is published in them.
London-based Unilever owns over 400 brands, including some well-known ones such as Ax, Dove, Magnum ice creams and Lipton teas.
Its movement, which will run for at least the rest of the year, joined other companies that have also recently decided to boycott popular social networks (especially those owned by Facebook), including Verizon, Patagonia and North Face.
Trump, in the eye of the storm for his “hate” messages. (AFP)
The original post
Zuckerberg announced four main points:
- Give authoritative information about voting during the pandemic
- Take additional steps to combat voter suppression
- Create a higher standard for hateful ad content
- Labeling of content of journalistic interest
The post, in its original language, here: