COVID-19 has led millions of people to confine. Unlike other times, technology has helped to pass the bad times and this is reflected in the statistics. According to a recent study, records were reached in the number of app downloads, usage and data consumption.
To give you an idea, the use of apps grew 40% in the second quarter of 2020 compared to the same period of 2019.
The data are from App Annie company that publishes information about the use of apps, usage and respective data consumption with some frequency. According to the recent report, app updates grew 40% compared to 2019 (that’s right, 40% !!!).
Accounts made mean that users spent more than 200 billion hours on apps during the month of April. In addition, user spending on apps reached a record $ 27 billion in the second quarter. App downloads reach 35 billion.
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But the study reveals other interesting numbers. Non-game apps accounted for more than half (55%) of new downloads on Android and 70% of iOS downloads. More specifically, the main categories outside of games include “Tools” and “Entertainment” on Google Play and “Photo and Video” and “Entertainment” on iOS. But there are other categories that have seen strong growth, including “Business”, “Health and fitness” and “Education”, which had quarterly growth in downloads of 115%, 75% and 50%, respectively, on Google Play.
On iOS, the “Health and Fitness”, “Shopping” and “Medical” apps recorded a strong growth of 30%, 25% and 20% between quarters.
Games represented revenue of $ 19 billion, an increase of 15% over the previous quarter. Google Play had a considerable growth of 25% over the previous quarter, which corresponds to twice the growth rate on iOS.
Non-game apps accounted for 35% of iOS spending. The U.S. and China were the largest contributors to non-iOS games and apps in the quarter. However, the US has notably taken the top position as the largest consumer gaming market – a place previously occupied by China – with a 30% growth in the quarter compared to the previous quarter.
Non-games accounted for 15% of spending on Google Play. The USA, Japan and South Korea were the largest non-games and games markets on Google Play.
The main Google Play categories, in addition to “Games”, included “Social” and “Entertainment”. The growth in the “Entertainment” category was driven mainly by Disney + and Twitch, reveals App Annie.
On iOS, “Entertainment” and “Photo and video” were the largest categories of consumer spending, in addition to “Games”. Here, TikTok fueled the growth of the “Photo and Video” category, becoming the highest-grossing iOS app on the world’s App Store globally in the second quarter of 2020, thanks to sales of virtual gifts.
Although much of the activity that occurs on mobile devices during the pandemic is related to fun – such as watching videos or playing games, for example – the highlight this quarter is for work / telework related apps.
Zoom, for example, became the number 2 most downloaded apps globally in the second quarter of 2020. Google Meet ranks 7.
TikTok was the main app for downloads and revenue, and the number 7 of most monthly active users. This is likely to change in the coming months, due to its ban in India.