‘Roblox’ creator files for IPO

The developer of one of the most popular games today, Roblox Corporation announced on Monday (12) that it has filed for an IPO, the US government agency responsible for regulating companies and business.

The creator of the free-to-play phenomenon Roblox did not give details regarding the number of shares it intends to trade on the stock exchange, and said that the order was placed “confidentially” and that the process is “subject to the market and other conditions. . “

In February, Roblox became worth US $ 4 billion after an investment round led by the risk fund Andreessen Horowitz.

The company enthusiastically views the market. Roblox, with its free-to-play model, managed to reach a huge share of the cell phone market by offering the same game even on low-cost devices. The game has simple graphics, but content generated by players and constant updates that keep gamers interested in playing again. The game is a good example of how intense graphics are not fundamental to the success of a title.

The system offered by Roblox is quite similar to Apple’s App Store. The platform offers several games created by independent developers. Many of them are free, with the generation of revenue based only on the purchase of items within the games. This strategy worked, making the company register an average of more than 10 million monthly users in some of the games.

The order indicates that the technology and games market is heating up again after the coronavirus pandemic period – recently, Unity Technologies, a developer of tools for creating games, also debuted on the stock exchange.

READ MORE  Lego and Unity tool allows you to create 'microgames' in one hour

Via: TechCrunch

Games Business aes Roblox


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