The tablet market has been in free fall since 2015. However, with the coronavirus pandemic, the industry has seen sales growth in the past two quarters, the only periods of high in the past five years.
According to market research study Canalys, the global tablet market grew 43% in the third quarter of 2020, compared to the same period last year. 44.3 million units were sold.
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“Tablets have returned from the dead as they offer the perfect balance of mobility and computing power across a wide range of price ranges during such a crucial time,” said Victoria Li, an analyst at Canalys.
Overall, the top five tablet suppliers recorded growth year on year and quarter on quarter, a notable performance due to the strength of shipments in the second quarter.
Apple maintained the first position in the ranking with 15.2 million units sold and growth of 47%.
The second place is occupied by Samsung, with the expressive growth of 80%, with the sale of 9 million units for the first time since the fourth quarter of 2015.
Huawei grew 38% to secure third place with 5.1 million units, while Amazon and Lenovo complete the list with growth of 8% and 59%, respectively.
In the total PC market (which includes tablets), the second quarter increased 23% year-on-year, with total sales of 124.5 million units. Chromebooks were the best performing PC product in the third quarter, up 122% to a total of 9.4 million units.
Tablets and notebooks grew 88% and were the second category with the best performance in personal computing. In desktops, the increase was 7%, despite a general decline in the market.
Lenovo led the global market with 23.5 million tablets, notebooks and desktops sold. In second place is Apple with 22.1 million macs and iPads. HP, Dell and Samsung complete the top five in the ranking.
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