The next Mobile World Congress (MWC) of Barcelona It will have an innovative format without physical contact, as announced this Thursday by Mats Granryd, CEO of GSMA, the organizing entity, in a totally “innovative” edition.
This next edition of the congress, whose celebration is scheduled between March 1 and 4, 2021, wants to leave behind the cancellation of this year due to the coronavirus pandemic and position itself as an example of recovery.
To achieve a touchless event, “adjustments will be required at every step, from arrival at the airport to check-ins, contactless entries, changing traffic routes and adjusting spaces. Our teams are already working together to get it, “Granryd explained.
A postcard from the Mobile World Congress 2020 that foiled the coronavirus pandemic. (Photo: EFE / Alberto Estévez)
This decision that resembles the one made by the Consumer Electronics Show (CES), who has already confirmed its traditional January event in Las Vegas with a face-to-face audience and extreme safety and hygiene measures.
Following the cancellation of Mobile 2020 due to the pandemic, Granryd reaffirmed that Barcelona “remains the capital” of the event and emphasized the “commitment” of the organization to the city to celebrate the great global event of the mobile phone industry in which the main industries in the sector usually present their cell phones, among other products.
One more year of MWC in Barcelona
GSMA, the Spanish Government and the Barcelona City Council announced this Thursday an agreement for the congress, the world’s largest mobile phone event, be held in the city until 2024, one year more than what had been agreed. A link that GSMA, Barcelona City Council, Generalitat and Government of Spain, ratified through an official statement.
The president of the Barcelona Fair, Pau Relat, considered this extension a “magnificent news” that will serve as a “reference for the restart of business” after the fall in employment caused by the pandemic
The Vice President of the Spanish Government and Minister of Economic Affairs and Digital Transformation, Nadia Calviño, stressed today the “firm” commitment of the central Government to this congress, which for a few days places Spain as the world center of the important sector of mobile telephony and communications, with a notable economic and image impact.
GSMA CEO Mats Granryd (left), Barcelona Mayor Ada Colau (Photo: EFE / Toni Albir)
Speaking to TV3, John Hoffman, CEO of the GSMA, has assured that the edition of MWC 2021 will be held yes or yes. “MWC will not be canceled. If, due to the opinions of scientists and politicians, or even for legal reasons, it cannot be held during the first week of March, it will be held at some other time of the year. “
Despite the announcement, the GSMA does not rule out an online event for MWC 2021, but Hoffman says “there will be no MWC in 2021 only online.”
About this combination, details have not yet been revealed. “We want to use the rest of the year to try different things and that in MWC21 we have the face-to-face part increased with the virtual part”, explains the CEO.
The Mobile World Congress represents about 80% of the annual revenue of the GSMA group and the cancellation of the last edition had a major impact. As reported by Bloomberg, the organization is preparing layoffs of 20% of its human resources to face the celebration of MWC 2021.