To run a successful eCommerce store in 2025, you must stay ahead of the competition and provide a seamless shopping experience. WordPress offers a powerful ecosystem of plugins to enhance your store’s functionality and drive sales. From simplifying payment processes to enhancing customer engagement, the right plugins can significantly impact your success.
In this article, we’ve gathered the top 15 WordPress plugins that every eCommerce store owner should consider. Let’s jump in and find the ideal tools to elevate your store!
1. WooCommerce Gift Cards
The WooCommerce Gift Cards plugin enables you to sell redeemable gift vouchers via your WooCommerce store. You can create an unlimited number of gift cards on your WooCommerce store with this plugin and make them available on your store for your customers to redeem on shopping. It helps your customers send gift cards, and share them with loved ones on birthdays, anniversaries, and other occasions.
Besides, your customers can even schedule gift cards and add personalized messages for delivery on any given date.
The plugin features over twenty pre-designed templates that guarantee a hassle-free and enjoyable gifting experience. You can offer instant refunds in the form of store credits for returned products.
This plugin allows you to set fixed or variable balances for gift cards and manage customer balances directly from your dashboard. You can also control how gift cards are utilized by limiting them to certain products, categories, or spending caps. This gives you complete oversight over their use. By streamlining the gifting process, this plugin improves your store’s shopping experience, making it easy and enjoyable for customers to send meaningful gifts.
Pricing: You can find a free version of the Gift Cards for WooCommerce plugin on WordPress. For advanced features such as advanced filtering, customizable templates, and unlimited gift cards, you’ll need to upgrade to the premium version, which starts from $99 for a single site.
2. Popup Builder by OptinMonster
Using OptinMonster, you can make numerous types of popups on your WordPress e-commerce store, such as floating bars and gamified Spin-a-wheel popups.
These popups are fully mobile-friendly and look good on mobile devices or desktops. The thing that OptinMonster does differently from other similar tools is providing subtle, non-intrusive popups that increase the user experience without interruption.
Pricing: OptinMonster is available in both free and paid versions. You can get the paid version at $7 per month.
3. WebToffee WooCommerce Smart Coupons
WooCommerce Smart Coupons by WebToffee is a multipurpose tool that allows you to create coupons and discounts for your WooCommerce store. Using this plugin, you can create all types of offers, such as BOGO offers, fixed and percentage-based discounts, quantity and price-based discounts, gift cards, store credits, etc., making it a necessary tool to run numerous promotional campaigns.
This plugin allows you to set condition-based discounts and advanced coupon usage restrictions. For example, you can create exclusive offers, such as discounts for customers who spend $100 or more. This flexibility allows you to tailor promotions to fit your store’s needs.
In addition, it helps with cart recovery by providing the customer with cart abandonment coupons that force them to complete their transactions. Other targeted promotions will include sign-up discounts for new customers, purchase history-based offers, free shipping coupons, and so on.
Pricing: The WooCommerce Coupons plugin is available in both free and paid versions. You can access the paid version at $89 per year for a single site license.
4. WPForms – Easy Form Builder for WordPress
If you need a dependable form builder for your WordPress eCommerce website, WPForms is a great place to go. This very friendly form builder makes it possible for website owners to build and add all types of forms like contact forms, payment forms, donation forms, booking forms, etc.
The drag-and-drop form builder makes it easy for you to create forms. The process is simplified to customize forms without any coding. You can simply drag elements into place to create forms.
WPForms offers over 2000 pre-built templates to help you design mobile-friendly and SEO-optimized forms within minutes. Additionally, the form comes with strong spam protection through integrations with hCaptcha, Google reCAPTCHA, and Cloudflare Turnstile. You can create survey forms, lead collection forms, form landing pages, and many more forms.
The plugin also allows integration with the most famous platforms, such as Google Sheets, Zapier, HubSpot, and PayPal Commerce, ensuring seamless functionality on your website.
Pricing: WPForms is available in free and paid versions. You can get the paid version at $49.50 per year.
5. GDPR Cookie Consent Plugin
Stringent privacy legislation in most countries regulates the handling of customer information by businesses. Any violations could lead to severe consequences like heavy fines, lawsuits, and even loss of reputation.
The GDPR Cookie Consent Plugin helps ensure that your website will comply with all the major privacy regulations, such as GDPR, CPRA, and LGPD. It creates a customizable cookie banner on your WordPress site, allowing visitors to accept or reject cookies.
This plugin disables all third-party cookies and scripts from working unless users give their consent. Detailed consent options allow visitors to select specific cookies to be activated according to their intended purposes.
An advanced cookie scanning tool is included to detect and count cookies on your site. It also supports Google Consent Mode v2, which enables ongoing use of Google Ads and analytics services while staying within the bounds of regulatory compliance. It also supports IAB TCF v2 and Google’s additional consent specifications, making it ideal for sites that display third-party advertisers’ ads.
Pricing: The GDPR Cookie Consent Plugin starts at $69 per year for a single site.
6. WooCommerce Stripe Payment Gateway
The WooCommerce Stripe Payment gateway plugin by WebToffee allows you to accept credit and debit cards via Stripe and other modes of payment such as Apple Pay, Google Pay, Alipay, etc. It supports a wide range of payment options.
This plugin focuses on reducing cart abandonment by providing an easy checkout process alongside various security features like 3D Secure and Strong Customer Authentication to support secure transactions. Moreover, it also caters to businesses with subscription models allowing periodic payments.
Pricing: This Stripe payment plugin is available in free and paid versions. The paid version is priced at $59 for a single-site license.
7. Mailchimp for WooCommerce
MailChimp is a good option to set up email marketing for your online store. It’s a top pick among WordPress email marketing tools and lets you send specific emails to your customers.
This tool affects how you handle abandoned carts. It sends automated emails based on what users do, such as reminders about stuff left in carts. This helps reduce cart abandonment and increase sales on your site. You can also show customers products they might like.
The tool allows you to track results and segment your audience, making running your email campaigns easier. Plus, you can create beautiful pages to promote store items, sales, or contests.
Pricing: Mailchimp for WooCommerce has free and paid versions. The pricing for the paid version varies depending on the plan.
8. Customer Reviews for WooCommerce
Social proof is a powerful tool for drawing in new customers to your e-commerce store, and customer reviews serve as the most compelling form of social proof you can display. The Customer Reviews for WooCommerce plugin allows you to automatically send personalized emails to customers, encouraging them to leave reviews for their recent purchases.
More than that, it will provide you with more reviews and ratings for your store’s products. This review plug-in also has features such as star rating, images, a voting system, and a Q&A section on product pages.
You can manually send review reminders on WhatsApp through the ‘click to chat’ integration. It offers on-site review forms to enable customers to quickly drop reviews. You can offer exclusive discounts to your customers to incentivize them to drop reviews. The plugin also lets you import and export reviews on your website.
Pricing: The Customer Reviews for WooCommerce plugin is a free plugin.
9. WooCommerce Product Feed
The WooCommerce Product Feed plugin enables users to generate optimized product feed files for popular sales channels such as Google Shop, Facebook Shop, Instagram Shop, TikTok, Pinterest, Bing, Idealo, and various others. Because of its automatic scheduling feature, you can keep your product feeds regularly updated, ensuring your listings remain current across all sales channels.
This plugin provides advanced filtering options, allowing you to create category-specific feeds or selectively include/exclude products according to your preferences.
Furthermore, it offers the flexibility to create custom data feed files for any sales channel. The plugin is available in free and premium versions, with the premium version offering additional features for greater control over filtering and scheduling.
Pricing: The Product feed for WooCommerce plugin is freely available in the WordPress plugin repository. The premium version costs about $89 per year for a single site.
10. YITH WooCommerce Wishlist
The YITH WooCommerce Wishlist is a WordPress plugin that brings wishlist functionality to your store. With this plugin deployed, your customers can save their favorite products to the wishlist for easy revisiting and later purchasing.
Customers can also share their wishlist with family and friends, making it easier for others to buy gifts from the list. Moreover, the plugin allows wishlist sharing on social media platforms, which enhances engagement and visibility.
Pricing: YITH WooCommerce Wishlist is a free plugin.
11. WooCommerce Product Recommendations
If you want to effectively recommend products to your customers and boost sales, consider using the Product Recommendations for WooCommerce plugin. This tool enhances the average order value by suggesting products that align with customers’ interests.
This plugin accommodates various product types, such as simple, grouped, variable, and subscription items. It also ensures that all recommendations are actionable because it excludes out-of-stock products.
You can configure which products to recommend and decide when and where to display them. With recommendation templates like upsells, cross-sells, frequently bought together, top-rated, etc., this advanced plugin offers precise recommendations and encourages customers to enhance their order value.
Pricing: The free version of the WooCommerce Product Recommendations plugin includes essential features that work well for most stores. The premium version starts at $89 per year with more advanced options.
12. Google Analytics for WooCommerce
The Google Analytics for WooCommerce plugin provides advanced solutions to deepen your comprehension of your store’s performance. This data keeps you updated on which channels (including search, social, or email) produce the highest traffic. However, it allows you to adjust your marketing strategies accordingly.
It tracks customers’ behaviors and offers extensive data on transactions, traffic, and revenue generated per product. Moreover, it integrates with enhanced eCommerce analytics, which proves particularly beneficial in offering insights into product views and actions taken within the cart. Although this information is essential, it ultimately aids you in enhancing your overall store performance.
Pricing: Google Analytics for Woocommerce is freely available for you to use.
13. Checkout Field Editor (Checkout Manager) for WooCommerce
Optimizing checkout pages is important for reducing cart abandonment and boosting conversions. The Checkout Field Editor is a crucial plugin for the WooCommerce store owner, letting you customize and streamline your checkout process. With the Checkout Field Editor, you can easily add, edit, or remove fields on your checkout page to suit your store’s needs.
It allows you to include up to 20 types of custom checkout fields and add validation to ensure you collect all the information needed from customers. It summarizes all this with the user-friendly plugin, improving the checkout experience of your store and optimizing pages for faster conversions.
Pricing: The Checkout Field Editor plugin is available as a free and paid version. The pricing for the paid version starts at $49 per year.
14. Advanced Shipment Tracking for WooCommerce
The Advanced Shipment Tracking for WooCommerce simplifies order fulfillment and shipping management. The plugin integrates well with such platforms as ShipStation, WooCommerce Shipping, Ordoro, Royal Mail Click & Drop, Dear Inventory, Ali2Woo, Printful, and others.
You can track shipments by item and manage tracking numbers from a unified dashboard. The plugin also includes customizable email templates with responsive tracking widgets, allowing you to establish a personalized shipping workflow based on various order statuses.
The plugin also includes Shipment Tracking API and offers a chance to add third-party services for managing shipments, which helps improve customer satisfaction.
Pricing: The pro version of this plugin is available for $129 per year.
15. Discount Rules and Dynamic Pricing for WooCommerce
WooCommerce Dynamic Pricing & Discounts is an effective plugin that boosts your store’s sales tactics by enabling you to implement various discount options. These options encompass store-wide promotions, volume pricing, and discounts based on quantity.
It also incorporates automated rules that automatically trigger the discounts, thus enhancing the shopping experience. This plugin also offers promotions that can be just about anything: a BOGO offer, category deals, percentage-off deals, and even price tables for items by quantity, bringing the buyer to order more.
It further supports weight-based shipping, scheduled shipping, and customizable discount rules with cart weight, item count, or specific date ranges.
Pricing: The WooCommerce Dynamic Pricing and Discounts plugin is freely available in the WordPress repository.
Conclusion
In summary, selecting the right plugins can transform how you run your eCommerce store on WordPress. If you aim to improve user experience, increase sales, or make operations more efficient, the 15 highlighted plugins are essential for 2025.
By integrating these tools, you’ll be on your way to optimizing your store and providing your customers with a hassle-free shopping experience.
Ready to enhance your store? The right plugin is just a click away!