For SEO Outsourcing – Is It SEO Writer or Designer, Who Wins?
Content still reigns as the king in the world of online marketing. Web copywriters, and internet marketing gurus, constantly remind us that content is the most important factor for optimisation. And then they go on to tell you that link building is next on the list. Writing web copy that sells is hard. Writing web optimisation copy that converts into sales or leads is even harder.
We always teach our clients that web content should be written for what the market wants and believes that theHopefully, not necessarily always, but there are exceptions to every rule. And the exceptions to the rule are web copy that is optimised for SEO.
The knowledge of SEO only just begins and although we all know we need to learn it, we also know that it takes years to really understand it. As a copywriter, I occasionally come across clients who first hired me as a marketing assistant and then asked me to optimise their copy. When I asked why they wanted me to optimise their copy rather than just doing it myself, they explained that they had been to other outsourcing SEO companies and achieved exactly the same results. And this led me to study – and read extensively on – the so-called SEO press releases. I was completely mesmerized by it all.
So I looked at the popular press release sites. And I read some of the articles posted there. I would check out the keyword density and the positioning and just generally check out the code governing the structure. And then I would copy and paste the kind of content I had done elsewhere. And guess what? The information I had gleaned earlier would be of no use.
No surprise, when I read the same press release, the headline (which is the most crucial part in the initial Google rankings cycle) clicked delightfully. And this time it clicked with images. Take one of those images and put it through its designed paces on a WordPress blog, where I am able to use the image’s ALT text as hyperlinks. Delicious.
You will find that the press release I submitted to the above article directories has a Comprehensive Application of Keywords. They are not keyword stuffed like many people love to critique them. These are not identified by search engines as spam keywords. When producing an initial draft, I would definitely include some of the keywords. Yet the primary focus is on information structure and readability.
In terms of keyword research, it is possible to take a snippet of text from a press release and drop it into Google. Or input mark-up code into a blog. Google’s implementation is very similar. Perhaps we should question our ownmap markerse open in a separate window, rather than referencing real content. And we can’t expect Googlebot to pick up our image with the query.
But whatever we do, we shouldn’t begrudge those who have the presence of mind to write effective web copy, for they are doing their best in a difficult environment. We should begrudge no SEO organization for not understanding the importance of clutter. And we should be happy when they succeed, as we helped make them successful.
Clutter is important in spotting the text within the clutter.
Those who are successful – the ones who achieve publicized success – have usually been clutter free. Which tells me that my complaints about the addition of the word ‘clutter’ to a search engine probably apply even if I do not understand it.
SEO Outsourcing Methods That You Can Use
If you are interested in knowing how to become an SEO outsourcing provider, you have come to the perfect place. Whether you want to know what an SEO method is or what it can do for your online site, you don’t have to worry as long as you own a website. Yes, you could be an expert in whatever field you want to be and know all about the latest tips and tricks in SEO. But if you don’t have your own business or product, you can just avail of the services of a good SEO company. And the cost? Well, it depends on what you are hunting for.
For instance, if you want to find a good method to generate leads for your site and increase sales, you could just approach any company that offers SEO services. There are those companies that offer cheap services and offer expert services as well. However, you should be careful when choosing an SEO service provider. Make sure that you get the one that is very reliable and professional. Here are some things that you need to look into before hiring an SEO company:
Knowledge and experience- You need to know as much as possible about the basics of SEO. If you don’t know a lot about it, you can either ask the company that offers SEO services to explain the basics for you or leave the job to the experts. So far, you wouldn’t want to bet your resources and even your business on a novice. When you choose an SEO service company, you need to be sure that they are aware of the latest SEO methods and can prove their expertise.
Ask for recommendation from customers- There are many clients of the company that you want to choose from. Go through their customer review and ask them as many questions as possible. Inquire about the methods that they use to optimize their websites and ask for concrete results that they deliver.
questionnaire- List the SEO companies that you are going to select. When you get to review their portfolios, you will be able to know exactly what they have done and are doing in their SEO services. You can also ask them as many questions as possible and be sure that you get the best results from them.
Product review- To avoid any fraud, you must know the names of people who have received services from these companies. People who have received their products through these companies can tell you a lot about their experience. If they have nothing to hide, they would surely give you information.
Top ranking- You must ask them how they can help your website rank top in search engines. When you are going to select an SEO company, you need to be sure that they are going to carry out the necessary techniques to optimize your website. If they aren’t going to optimize your website well, it is just going to be useless for you.
Avoid a sitemap- If we have to obtain a lot of information through inquiries, it is going to be much easier if we could obtain the help of sitemap. A sitemap can assist us in gearing up our website for the search engines. It will also help the visitors discover each page and sections easily.
Quick results- You must be sure that the company that you are going to select has the ability to produce good results. They must be able to provide you with a detailed list of all the techniques that they will use to optimize your website. If they aren’t going to use the most effective methods, it is no wonder that your website is not going to rank top in search engines.